Professor Katta Rama Mohana Rao was born on 22nd August 1958 in a village- Godi situated 10 kilometres away from Amalapuram, East Godavari District. He belongs to a middle-income family with rural background. Agriculture is the family occupation and his parents are not well educated. He had his graduation from SKBR college, Amalapuram and later joined Andhra University for his Masters in Commerce. He started his professional career in 1982 as lecturer in PG Department of Commerce in VRS & YRN College, Chirala. He was awarded Ph.D degree by Andhra University in 1987 for his work on Development of Handloom in Andhra Pradesh. Dr. Rao joined Andhra University as Reader in Commerce in 1989 and continued in the service of the University until he attained his superannuation in 2020. He became professor in 1998 and the first Senior Professor in the Department of Commerce and Management Studies, Andhra University in 2018. Prof. Rao is an inspiring teacher and received highest appreciation from students and faculty for his teaching, speeches and messages in various platforms. He is specialised in Marketing Management and Services Marketing. He is a passionate researcher and guided 25Ph.D. students and 9 M.Phil., students. He wrote 11Books and published 90 research papers in reputed International and National journals. He undertook 13 research projects funded by UGC and other public and private Organisations. Dr. Rao served in many administrative positions. He served as Principal, AU College of Arts and Commerce and Registrar of Andhra University. As Coordinator of Internal Quality Assurance Cell, he designed and implemented Quality Management System in Andhra University. He is in the Academic bodies of many Universities and Research Institutions. He served as Member of Academic Council of IGNOU. He is the member of Academic Senate of Acharya Nagarjuna University. He served as Expert member in many Committees constituted by UGC, AICTE, APSCHE, etc. He is one of the NAAC assessors and served in the capacity of Chairman/Member Coordinator in the peer teams constituted by NAAC and visited more than 40 HEIs in India. Prof. Rao organized many National Seminars, workshops, training programs in the areas of Commerce, Management, and quality assurance. He is an invited resource person for academic institutions and the industry. He has membership in professional bodies and social organizations.Prof. Rama Mohana Rao received ET NOW National Education Leadership Award as Best Professor in Marketing in 2013.Recognising his meritorious services, The Government of Andhra Pradesh presented him the State Best Teacher Award in 2015. Dr. K. Rama Mohana Rao is presently serving as Vice Chairman, Andhra Pradesh State Council of Higher Education, Government of Andhra Pradesh and State Nodal officer of RUSA, Andhra Pradesh. He is the Director of state level Quality Assurance Cell established in APSCHE.